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UC Sees Strong Growth as Asian Businesses Begin to Realise the Power of Unified Comms, Says Frost & Sullivan

UC Sees Strong Growth as Asian Businesses Begin to Realise the Power of Unified Comms, Says Frost & Sullivan

Enterprise communications today are enabled by a multitude of devices (desk phones, mobile phones, laptops) through a variety of networks (voice, data, wireless). CIOs everywhere realise the power of Unified Communications (UC) in eliminating the inefficiencies in enterprise communications by streamlining and unifying the disparate tools available to users.

New analysis from Frost & Sullivan (http://www.enterprisecommunications.frost.com), Asia Pacific Unified Communications Market, finds that the market - covering 14 Asia-Pacific countries - earned revenues of US$4.03 billion in 2007 and estimates this to reach US$8.17 billion by end-2014, at a CAGR (compound annual growth rate) of 10.6 percent (2007-2014).

The UC market is forecasted to grow by 13 percent in 2008 to reach revenues of US$4.55 billion by the end of this year. Much of this immediate growth is expected to come from telephony upgrades, IP telephony migration and email upgrades embedded with UC applications.

In the longer term, applications such as conferencing and collaboration, mobility, and presence or instant messaging are expected to be the growth drivers for greater UC adoption.

If you are interested in a virtual brochure, which provides service providers, vendors/manufacturers, end users, and other industry participants with an overview of the Asia-Pacific unified communications market, then send an e-mail to Sarah Lourdes at [email protected], with your full name, company name, title, telephone number, fax number, and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.

“With globalization and the Internet having a significant impact on enterprises and the level of competition they face, the need for enterprises to be agile and quick to respond is critical. The need for communications to be at the forefront of this transition is a reality that CIOs across the region are beginning to heed,” says Frost & Sullivan industry manager Shivanu Shukla.

He adds that the ability for the growing mobile workforce to have access to company communications applications while away from the office environment is seen as a high priority.

Some of the early adopters of UC tools are large enterprises with over 250 users and distributed offices throughout the region.

“Distributed teams in multiple locations, cities and countries have increased the need for collaboration within enterprises. Consumer collaboration trends with Web 2.0 technologies are also influencing enterprise collaboration techniques,” notes Shukla.

The biggest challenge for UC adoption however is measuring productivity gains and quantifying ROI (return on investments). This is further compounded by the uncertainty of interoperability of the various UC applications.

Initial deployments as such are expected in phases of one to two UC applications, instead of one-time investments. Roll-outs within organisations are also expected in phases, starting with IT teams, senior executives and mobile workers, rather than company-wide implementations.

Key growth markets with reasonable early deployments include Australia, Singapore, Hong Kong and South Korea; while markets such as India and China offer clear potential for wider UC uptake, especially for bundled UC applications.

The Asia Pacific Unified Communications Market study is part of the Enterprise Communications Growth Partnership Service program, which also includes research in the following markets: UC quarterly trackers, UC end user studies (selected countries), enterprise telephony quarterly trackers and annual study, and managed telephony services. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Analyst interviews are available to the press.

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnerships, visit http://www.frost.com

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