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Blog Post

Is Your Vocabulary Costing You Money?

The words we use create pictures in their minds

Web 2.0 Journal

By Tom Hopkins

When we give a presentation to a future client not only do our appearance, visual aids, and body language relay a message, but the words we use create pictures in their minds. When we hear a word, we often picture a symbol of what that word represents. We may even attach emotions to some of these words. For example, let’s consider the words, SPRING, SUMMER, AUTUMN, WINTER. Depending on your particular experience, each of those words can generate positive or negative emotions in [...]

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More Stories By Jeff Blackwell

Jeff Blackwell is the founder of SalesPractice.com a member-driven online sales training community and information center where anyone involved in the profession of sales can identify and access the resources needed to expand their selling skills, knowledge and expertise.