Every Client Matters,Every Deed Matters, Every Person Matters

Sales Coaching

Subscribe to Sales Coaching: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Sales Coaching: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

I was listening to a product launch webinar early this morning. The speakers were droning on and on about technology and architecture and innovation.  Not a customer benefit in sight - other than the usual generic claims of 'market leading' performance,' unmatched' reliability, 'next generation' features and all the other 'me toos'.  To be fair, the vendor was presenting the product facts quite well.  But they were leaving it to their listeners to sift through the technology claims to apply its capabilities to their own situation. This is a high risk approach. Especially if your competitors are sharing powerful stories that hits those listeners right between their eyes. The simple fact is that marketing is not about you. It's about your customers and how your company or solution can help them be successful in their business. You're probably thinking "But I have cust... (more)

Top Sales Executive to Share His Insights on Ulitzer

Lee Novak, one of the top sales executives in the country, launched his Ulitzer blog to share his experience, insights, and sales coaching tips. Lee Novak, a Sales Management Executive for 25 years, uses a proven people-first, client-first philosophy. Lee has a reputation for building teams that not only are high-performance groups but also that do business the right way, at the right time and for the right reasons. Novak publishes his Ulitzer blog posts on his two topic sites: Lee Novak on Ulitzer (http://leenovak.ulitzer.com) Team Building (http://teambuilding.ulitzer.com) Sales Coaching (http://salescoaching.ulitzer.com) He received numerous awards for his sales leadership, innovativeness and measured performance while working in various executive roles at ADP Dealer Services (a Fortune 500 company in the technology and service sector) for 21 years - where he was... (more)

Twenty Five Motivational Quotes and Thoughts for Today's Sales Leaders

The following represents twenty five of my favorite motivational, thought provoking and inspirational quotes which I have accumulated through the the years. I hope that you will find them useful, enjoyable and entertaining as you prepare to slay the competitive dragons! OVERCOMING OBSTACLES AND SETBACKS 1) Fall Down Seven Times Get up Eight. 2) If you are going through hell (lost a deal, behind plan, etc.) keep going. 3) Believe that you are going to turn this setback into a comeback! It is inevitable that some defeat will enter even the most victorious life. The human spirit is never finished when it is defeated... It is finished when it surrenders. PATIENCE 4) Walt Disney was turned down 302 times before he got financing for Disneyland. 5) A handful of Patience is worth more than a bushel of brains. 6) Patience is the ability to idle your motor when you feel like stripping... (more)

Gain Your Prospect’s Attention

Web 2.0 Journal By Wendy Weiss On a cold call you have approximately 10-30 seconds to grab your prospects’ attention—and you won’t get a second chance. Read on to discover how to gain your prospects’ attention… I was eating lunch. The phone rang and thinking it might be a client calling (and also, let’s face it—I’m a little compulsive) I bolted to my desk and grabbed the receiver. Instead of my client, on the other end of the line was a perky person telling me that their company provides high-speed Internet [...] ... (more)

How to Improve Processes in Most Organizations

Organizations do not require process redesign from scratch, but rather, it is part of a continuous cycle.  Forward-thinking organizations grow and learn from past experiences and apply that knowledge to become more efficient and adaptive to their changing circumstances. In today's competitive landscape, becoming more agile and profitable are key to survival, which is why many companies are aggressively streamlining business processes. A few areas these companies look to streamline include: - Providing a higher level of customer service - Obtaining flexibility in use of resources, including staff - Responding more rapidly to new opportunities - Deploying new technologies with minimal disruption - Motivating staff by creating better working environment - Increasing productivity - Consolidate Software As a result, organizations are using tools to aid in analyzing, redesi... (more)

Can Sales Analytics Improve Your Bottom Line?

It has never been more important or difficult than it is today for sales people to make sure their messages are reaching their target audience. This is because potential customers are bombarded with a deluge of information everyday. They filter a growing amount of phone calls, scan endless amounts of email, and are often drowned in the constant tide of social media updates, text messages, alerts and reminders. For most salespeople, the once simple task of making sure their message is reaching the right people is now a daunting, seemingly impossible endeavor. Even with the ever-expanding options of communication and analytical tools available to sales professionals, the most well-connected sales teams have difficulty understanding what is working to engage customers and what isn't. The underlying issue is that it's impossible to know what resonates with customers w... (more)

The Six Must-Have Essentials for Building High Performance Teams

Successful teams are what makes organizations succeed. It could be a project team, a sales team, a marketing team, or a myriad of other types of teams. The point is, if your organization has teams that are successful, result oriented, and cohesive, you are on the way to success. A challenge, in the first place however,is to build that high performance dependable team. Here are six essentials of ensuring that your teams are the best that can be ! Break the Ice - Socialize ! Get your team mates acquainted with each other. Do an introductory session, a bowling night, a lunch or anything in your means to bring everyone together. Team building is a delicate process which needs to be undertaken to get a great team spirit going. After the Storming phase, the team will start to Form and then Normalize into having a team mindset. Assign Roles - Give Responsibility ! In the a... (more)

Convert Your Site Visitors Into Paying Customers

The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then start with... Headline The headline is the first thing people will see and will only read on if it’s of interest to them. Same as with a newspaper article. However, on the Internet the headline is even more important as if they don’t like what it is about they will not just read another story but click the back button and you’re done. So what captures people’s attention? A lot of things but in a sales situation what you want to make the headline is a benefit. A strong benefit to t... (more)

Marketing Collateral Salespeople Actually Use

Marketers spend a lot of time creating content, messaging and resources to catch the attention of prospective customers. Research shows that salespeople spend an inordinate amount of time recreating that collateral in ways that work for them. What a colossal waste of time that salespeople could be spending face-to-face with those buyers. I was thinking about this today as I worked on planning a site map for a client's new website. I want to keep the content as flat as possible, limiting the clicks, so I kept turning the context around and around to determine the best way to do this for my client's complex product. Finally, I stopped and reassessed. With a new product, one of the biggest considerations is intuitive context and relevance. Immediate recognition of what the website is about and why they should care. Sales tools need the same kind of directed focus. Sale... (more)

Plug Your Marketing Leaks

Marketing is making strides in lead generation, but how kinetic is their nurturing? Lead nurturing is often thought about as being found with a flag waving when your leads decide to take action about resolving a problem your products or services address. If this is your marketing strategy, you're leaving a lot to chance just hanging around waiting to be found. Maybe for some of your longer-horizon leads this is fine, but it's not going to help you speed up getting quality opportunities to opt into sales conversations. You've all seen those funnel diagrams that show spouts of leads leaking out of them at different points during the buying process. In order to stop the leaks and add momentum to your nurturing, you've got to get commitments to action. The higher a sense of commitment you can create, the farther and faster your leads will move toward becoming sales op... (more)

Leadership Lessons from the Newsdesk

The death of Walter Cronkite got me thinking about his leadership qualities and how business leaders can take a few cues from "the most trusted man in America." I posted on Ulitzer about what IT professionals can learn from the legendary newsanchor, and even if you are not in IT, "Walter Cronkite's IT Career Advice" might be an interesting read. But from a purely leadership perspective, Cronkite is a fabulous role model with lots to offer anyone in any management position. Leaders Set the Tone Cronkite as a leader of news, created an atmosphere of trust and honesty. His long-time friend and Face the Nation host, Bob Schieffer said, "A leader always sets the tone. That's the most important thing that the leader does. And Walter always set the right tone. He set the right standards." You can set a leadership tone in a number of ways, but the one Cronkite set was a tone ... (more)