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MCLEAN, Va., Jan. 9, 2015 /PRNewswire/ -- Zerin Business Consulting, a privately-owned sales and marketing company, announced that they have received a national sales award for their efforts for a major telecomm brand. Zerin Business Consulting won the Campaign Cup award based on their leading sales performance and quality during the third quarter of 2014. They earned the recognition competing against numerous other offices eligible for this quarterly award. "We are thrilled to be honored with the Campaign Cup trophy," said Mark Hoge, president of Zerin Business Consulting. "Our team is committed to winning many more by working hard on behalf of the client." A leading sales and marketing firm specializing in sales and customer acquisition, Zerin Business Consulting brings the client long-term customers and grows the business-to-business customer base, specializing in... (more)

2010 Annual Predictions Bonanza

New-Media on Ulitzer This year we have seen almost every company, every blogger and his duck, feverishly posting their "annual predictions" before the December 31 deadline, as if there is such a deadline, and as if anyone cares about what they think in most cases. This is followed by a dozen or so 'paid' predictions news releases every day by companies who are pushing their "wish lists from 2010" as "predictions" and hoping that they come true. If you do a quick Google search on "2010 predictions" you will land on a predictions potpourri of more than 5,000 stories (the last time I looked). I especially enjoyed Fly Fishing Predictions for 2010, Identity Theft 2010 Predictions, The 2010 NFL Mock Draft Predictions, and Plastic Surgery Predictions for 2010. You even have the predictions of the "magazine industry" here. What magazine industry? I didn't know dinosaurs ma... (more)

Top Sales Executive to Share His Insights on Ulitzer

Lee Novak, one of the top sales executives in the country, launched his Ulitzer blog to share his experience, insights, and sales coaching tips. Lee Novak, a Sales Management Executive for 25 years, uses a proven people-first, client-first philosophy. Lee has a reputation for building teams that not only are high-performance groups but also that do business the right way, at the right time and for the right reasons. Novak publishes his Ulitzer blog posts on his two topic sites: Lee Novak on Ulitzer (http://leenovak.ulitzer.com) Team Building (http://teambuilding.ulitzer.com) Sales Coaching (http://salescoaching.ulitzer.com) He received numerous awards for his sales leadership, innovativeness and measured performance while working in various executive roles at ADP Dealer Services (a Fortune 500 company in the technology and service sector) for 21 years - where he was... (more)

My Quota is Gigantic!

Dear Lee, Last year I was a record setting sales rep at my company selling high tech solutions. Today I received my annual quota for the new year and was shocked to see that my account list shrunk by 10% and my quota is the highest in the company.  I am  very frustrated with this. I attempted to negotiate a reduced quota with my manager but he dismissed my request, saying that he has full confididence that I will figure it out. My quota is gigantic but my spirit is weak. Any suggestions? Down in the South -   Dear Down in the South, I am sure that you are familiar with the biblical story about the tiny frail warrior David slaying the Giant, Goliath. If Goliath had been  a man of average height - who would've noticed? Who would've cared.? Remember the bigger the challenge the greater the rewards when you overcome them. Last year when you received your annual quota... (more)

Twenty Five Motivational Quotes and Thoughts for Today's Sales Leaders

The following represents twenty five of my favorite motivational, thought provoking and inspirational quotes which I have accumulated through the the years. I hope that you will find them useful, enjoyable and entertaining as you prepare to slay the competitive dragons! OVERCOMING OBSTACLES AND SETBACKS 1) Fall Down Seven Times Get up Eight. 2) If you are going through hell (lost a deal, behind plan, etc.) keep going. 3) Believe that you are going to turn this setback into a comeback! It is inevitable that some defeat will enter even the most victorious life. The human spirit is never finished when it is defeated... It is finished when it surrenders. PATIENCE 4) Walt Disney was turned down 302 times before he got financing for Disneyland. 5) A handful of Patience is worth more than a bushel of brains. 6) Patience is the ability to idle your motor when you feel like stripping... (more)

The Power of Trust

So, how's this for ultimate trust? I imagine a few cynics out there see a little dog with a death wish. Others may see proof that curiosity really will kill the cat, er pup.I see the power of trust in action. The power to defy even the most basic of instincts - self preservation. The power to change the game. When we trust in ourselves, we go bravely into new situations. Self trust is the fuel that powers us to explore new worlds, test new theories, expand our horizons.  When we trust ourselves, we have the courage to move beyond the known and safe. We move beyond our past and reach for our full potential. When we don't trust ourselves, we're tethered to a predictable, repeatable world. When we trust others, we can do the unimaginable. When we unite with others in total trust, focused on a common goal, there are no limits to what we can accomplish.  We can reach... (more)

Four Common Sense Social Media Tips for PR and Marketing Pros

New Media on Ulitzer "The wisdom’s in the room. Make a concerted effort to learn from those around you," said Butch Ward from Poynter Institute in St. Petersburg, FL, as he spoke with a crowd of public relations professionals at the January 2010 Social Media Café.  Butch and three fellow experts shared new ways of including social media tactics in our public relations practices. The Poynter Institute describes itself as “a school dedicated to teaching and inspiring journalists and media leaders.” The Institute’s interest in how PR or “business communication” professionals practice exemplifies the social media requirement  to reach beyond the way we’ve always done things. As Butch reminded the audience, we are all learning together as we explore the new  social media sandbox. Fortunately for all of us, not everything is new and unfamiliar. In fact, as we expand our m... (more)

Top Ten Benefits of CRM

Dear Lee, I have worked in sales for the past fourteen years and have seen fads come and go. The latest is CRM that, my company has forced upon me. Isn’t CRM just another way for my company to act like BIG BROTHER to watch and monitor my every move? Stan, Tx Dear Stan, Would you board a commercial airline if you knew, 1) the plane was lacking a navigational system, 2) you would be flying to the busiest airport in the world without the aid of an air traffic controller or radar, and 3) the pilots would not have any radio contact to direct their take off or landing approach? Most likely not. CRM is not a fad nor is it a way for your company to act as BIG BROTHER! CRM is a navigational tool that, when used properly it will increase your profitability, productivity and enhance your customers buying experience. I believe that what you are really asking is, what is in it... (more)

Put Your Competition in the RearView Mirror

One of my first CEO clients - a leader in the early days of the Search industry - gave me a great piece of advice about the competition.  I still follow it. "If you pay too much attention to the competition - you'll always end up following them." At the time I actually think I thought he was nuts. After all, as a young idealistic marketing consultant, competitive analysis was one of those B school standards near and dear to my heart. Now, some twenty something years later, I see how brilliant he was. Companies have to think for themselves, not like their competitors. I'm not saying that you have to ignore your competition. That'd be kinda silly, now wouldn't it. What I am saying is that companies have to stop focusing on what their competition is doing as the baseline for defining their future direction. Following the competition's lead won't help you be a leader. ... (more)

Media 2.0 on Ulitzer - New Media and Content Marketing Strategies

Here is an interesting news item which claims that UK online ad spend overtakes mainstream TV. The same news was corroborated by another post which stated that spending on online advertising surpasses TV. The news was little disconcerting because it did not seem to match with my ground level experience. So, I decided to probe a little deeper and unearthed more data on Internet ad spend. What I uncovered was more in line with what I perceive to be the real situation. These reports claimed that the Internet ad spend is less than 10% of total ad spend which is only a fraction of ad spend on TV. Ad Spend to Grow 6.7% in '08, Internet to Overtake Radio in '08 & Mags in '10 Share of Ad Spending by Medium - April 2008 How can both be true? Careful reading of all the reports resolved the mystery. The first set of reports … “… counts the money companies spend on their own we... (more)

Are You An IT Superhero?

At times, do you think you're a Superman or Wonder Woman? Pitted in a daily struggle between the IT department and the business units? We all know that IT managers juggle a number of hats and scramble to put out dozens of fires, and truly can be a superhero to their organizations. But did you ever think about what kind of superhero you are? Where do you rank in the Legion of Superhero's taxonomy? Are you an IT Wolverine, Green Lantern or Flash? Take the IT X-Men (or Women) quiz to see if you have the right stuff to be an IT Superhero. 1. Do you do it all? A one-man or one-woman shop? Able to leap tall stacks of blades in a single bound? Delivering uninterrupted download services at the speed of a 50-Mbps bullet? You're a man or woman of titanium. The only thing that can sap your strength is not kryptonite, it's klez. If this is you, then you're an IT Superman or Wonde... (more)