I’m often asked in workshops, “who needs to be my number one brand
advocate?” The guesses range from my current supervisor, a trusted mentor,
a current client or a leader in the industry. Some, even after going over
the ”18 Critical Connections You Need to Know” still ask, “is there one
that stands out as more important than anyone else?”
The answer is yes. Yet, it’s not one of the ones on the list nor is it any
of the really good guesses. Simply put – it’s you. The biggest sale
we make on any given day is the sale we make to ourselves – we either sell
ourselves on our strengths and our great “you can do it attitude” or we
sell ourselves short and buy into the many weaknesses, obstacles, should-ofs,
would-ofs and could-ofs.
Where people fall short is in HOW to be your best brand advocate. It
doesn’t mean getting really good at spouting your unique value or promis... (more)
Gavin Bulloch Brigadier Gavin Bulloch (British Army, Ret.) served as an
infantry officer for 36 years and was involved in counterinsurgency
operations in several theaters during his service. He is a graduate of the
Army Staff College and the National Defence College. Brigadier Bulloch
commanded a battalion on duties in Northern Ireland, served at NATO
Headquarters on the Strategic Plans Staff, and finally served in Greece as a
Defence attaché before retirement. He recently updated and revised the
British Army's doctrine for counterinsurgency.
Brigadier Bulloch works as a consu... (more)
At times, do you think you're a Superman or Wonder Woman? Pitted in a daily
struggle between the IT department and the business units? We all know that
IT managers juggle a number of hats and scramble to put out dozens of fires,
and truly can be a superhero to their organizations.
But did you ever think about what kind of superhero you are? Where do you
rank in the Legion of Superhero's taxonomy? Are you an IT Wolverine, Green
Lantern or Flash?
Take the IT X-Men (or Women) quiz to see if you have the right stuff to be an
IT Superhero.
1. Do you do it all?
A one-man or one-woman sho... (more)
New Media on Ulitzer
"The wisdom’s in the room. Make a concerted effort to learn from those
around you," said Butch Ward from Poynter Institute in St. Petersburg, FL, as
he spoke with a crowd of public relations professionals at the January 2010
Social Media Café. Butch and three fellow experts shared new ways of
including social media tactics in our public relations practices.
The Poynter Institute describes itself as “a school dedicated to teaching
and inspiring journalists and media leaders.” The Institute’s interest in
how PR or “business communication” professionals practice... (more)
Dear Lee,
I have a tenured sales person who has a history of overachieving his sales
quota for the past three years. In fact, he has been one of the top
performers in the company and is excellent at closing business in
competitive accounts. However, his service after the sale and his follow
through is the worst on my team. Clients have complained frequently about
feeling as if, he only cares about them when he is selling them something and
then he disappears, doesn't return phone calls, etc. I have attempted to
coach him on this deficit but quite frankly, he doesn't take critici... (more)