Want to change the face of IT in your organization? You might find
inspiration from a very unlikely source: Michael Jackson.
You don't have to be a fan of the late superstar to recognize how the
mega-successful Jackson changed the face of music. Can the face of IT be
changed by following some of Jackson's best practices? Here are some insights
straight from NeverLand that IT managers can consider to help change the
perception of IT within their organizations.
1. Innovate by looking internally. When Jackson changed the world of dance,
he did not seek inspiration from areas outside the world of contemporary
dance. He looked to a familiar and close community for creativity: hip-hop
dancers. That's where much of his innovative choreography came from. From an
IT perspective, some IT managers look outside their organizations for
innovative best practices and inspiration. ... (more)
A CEO once asked me, "As an executive coach, what are the top mistakes you've
seen when business leaders give a presentation"? He was expecting just a few
insights, I'm sure. But once I got thinking about all the mess-ups I'd seen,
I just could not stop writing them down. What started as a Letterman "Top Ten
List" took on a life of its own.
So, for all you executives getting ready to present, here are 100 of the top
mistakes I've seen over the years.
100 Ways to Bore Your Audience
Don't have a story Show lots and lots of slides Don't have clear messages
Have plenty of bullets and... (more)
Marketers spend a lot of time creating content, messaging and resources to
catch the attention of prospective customers. Research shows that salespeople
spend an inordinate amount of time recreating that collateral in ways that
work for them.
What a colossal waste of time that salespeople could be spending face-to-face
with those buyers.
I was thinking about this today as I worked on planning a site map for a
client's new website. I want to keep the content as flat as possible,
limiting the clicks, so I kept turning the context around and around to
determine the best way to do ... (more)
One of my first CEO clients - a leader in the early days of the Search
industry - gave me a great piece of advice about the competition. I still
"If you pay too much attention to the competition - you'll always end up
At the time I actually think I thought he was nuts. After all, as a young
idealistic marketing consultant, competitive analysis was one of those B
school standards near and dear to my heart.
Now, some twenty something years later, I see how brilliant he was.
Companies have to think for themselves, not like their competitors.
I'm not say... (more)
Apparently, companies realize that front office solutions that help capture
more buyers and understand their needs are critical to their success
regardless of the recession. Hopefully, these companies are focused just as
much on the process and training as the technology. CRM is a long term
strategic play and should be viewed as part of a shift to a more disciplined
approach to revenue management.
Growth Driven by Technology Focused on Customer Retention, Analytics and
On-Demand Solutions STAMFORD, Conn., July 15, 2009 —
Worldwide CRM market revenue totalled $9.15 billion in 2008, ... (more)
At times, do you think you're a Superman or Wonder Woman? Pitted in a daily
struggle between the IT department and the business units? We all know that
IT managers juggle a number of hats and scramble to put out dozens of fires,
and truly can be a superhero to their organizations.
But did you ever think about what kind of superhero you are? Where do you
rank in the Legion of Superhero's taxonomy? Are you an IT Wolverine, Green
Lantern or Flash?
Take the IT X-Men (or Women) quiz to see if you have the right stuff to be an
1. Do you do it all?
A one-man or one-woman sho... (more)