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Top Stories

Want to change the face of IT in your organization? You might find inspiration from a very unlikely source: Michael Jackson. You don't have to be a fan of the late superstar to recognize how the mega-successful Jackson changed the face of music. Can the face of IT be changed by following some of Jackson's best practices? Here are some insights straight from NeverLand that IT managers can consider to help change the perception of IT within their organizations. 1. Innovate by looking internally.  When Jackson changed the world of dance, he did not seek inspiration from areas outside the world of contemporary dance. He looked to a familiar and close community for creativity:  hip-hop dancers. That's where much of his innovative choreography came from. From an IT perspective, some IT managers look outside their organizations for innovative best practices and inspiration. ... (more)

100 Ways to Kill Your PPT Presentation

A CEO once asked me, "As an executive coach, what are the top mistakes you've seen when business leaders give a presentation"? He was expecting just a few insights, I'm sure. But once I got thinking about all the mess-ups I'd seen, I just could not stop writing them down. What started as a Letterman "Top Ten List" took on a life of its own. So, for all you executives getting ready to present, here are 100 of the top mistakes I've seen over the years. 100 Ways to Bore Your Audience Don't have a story Show lots and lots of slides Don't have clear messages Have plenty of bullets and... (more)

Marketing Collateral Salespeople Actually Use

Marketers spend a lot of time creating content, messaging and resources to catch the attention of prospective customers. Research shows that salespeople spend an inordinate amount of time recreating that collateral in ways that work for them. What a colossal waste of time that salespeople could be spending face-to-face with those buyers. I was thinking about this today as I worked on planning a site map for a client's new website. I want to keep the content as flat as possible, limiting the clicks, so I kept turning the context around and around to determine the best way to do ... (more)

Put Your Competition in the RearView Mirror

One of my first CEO clients - a leader in the early days of the Search industry - gave me a great piece of advice about the competition.  I still follow it. "If you pay too much attention to the competition - you'll always end up following them." At the time I actually think I thought he was nuts. After all, as a young idealistic marketing consultant, competitive analysis was one of those B school standards near and dear to my heart. Now, some twenty something years later, I see how brilliant he was. Companies have to think for themselves, not like their competitors. I'm not say... (more)

CRM Market Grew 12.5 Percent Globally in 2008 - Gartner

Apparently, companies realize that front office solutions that help capture more buyers and understand their needs are critical to their success regardless of the recession. Hopefully, these companies are focused just as much on the process and training as the technology. CRM is a long term strategic play and should be viewed as part of a shift to a more disciplined approach to revenue management. Growth Driven by Technology Focused on Customer Retention, Analytics and On-Demand Solutions STAMFORD, Conn., July 15, 2009 — Worldwide CRM market revenue totalled $9.15 billion in 2008, ... (more)

Are You An IT Superhero?

At times, do you think you're a Superman or Wonder Woman? Pitted in a daily struggle between the IT department and the business units? We all know that IT managers juggle a number of hats and scramble to put out dozens of fires, and truly can be a superhero to their organizations. But did you ever think about what kind of superhero you are? Where do you rank in the Legion of Superhero's taxonomy? Are you an IT Wolverine, Green Lantern or Flash? Take the IT X-Men (or Women) quiz to see if you have the right stuff to be an IT Superhero. 1. Do you do it all? A one-man or one-woman sho... (more)